Ootlyfe is a Hip-Hop Music & Lifestyle publication based out of Los Angeles California. They cover a variety of topics including fashion, music, pop culture and more. Ootlyfe came to Hypemade for a full re-brand including the redesign of their old website. They wanted something mobile that would make it easier for their core group of readers to read their posts from their phones and tablets. They also wanted the site to have a sleek minimal design that matched their brand. We designed them just that, a sleek minimal design using cutting edge techniques, all while keeping maximum performance for their large daily content output.

ClientOOTLYFEServicesBranding, Web DesignYear2016Linkootlyfe.com