A look at how top brands are making the most of Snapchat Discover.

With 45% of Snapchat’s 100 million daily active users between the ages of 18 and 24, companies are battling for a chance to advertise directly to millennials. Brands need to figure out how to market to the mobile generation, and many companies have already come up with creative ways to tell their stories. Take a look at how these seven brands made Snapchat work for their products:

1. BuzzFeed


BuzzFeed has dominated other social networks with their fun, content-driven articles and quizzes. Check out their Snapchat-specific content, like games that require a user to take a screen shot!

2. Comedy Central

Comedy Central

Comedy Central promotes their TV shows with video clips, interactive games, interviews, previews for future episodes, and a daily joke.

3. Refinery29


Refinery29 offers Snapchat users a wide variety of lifestyle content, from fashion and makeup tips to trivia to workout routines.

4. iHeartRadio


iHeartRadio finds lots of ways to incorporate music into their Discover stories with music-themed games like “Rewrite the Lyric” and “Caption This!”

5. Tastemade


Tastemade is the first 100% digital food and travel lifestyle network, and Snapchat is the perfect platform to share their fun and quick recipes.



ESPN packs their story with sports news, game footage, interviews, behind the scenes shots, and flashbacks — everything a sports fan needs, all in one place.

7. People


People channels their iconic magazine with celebrity updates and highlights from the red carpet.

These diverse brands individualized Snapchat Discover to advertise their recipes, music, articles, TV shows, and more. What would you feature in your brand’s Discover story?